The Small Business Development Center offers free advising, workshops, and resources for small businesses. During the Covid19 pandemic, they have been hard at work helping their clients continue to grow and thrive. One of the ways they are doing so is through targeted mini-programs such as Restaurant Academy, which has the goal of helping food businesses adapt to the new normal.
My role as a graphic designer was to develop branding and create a flyer, a certificate of completion, and an email newsletter. For the overall branding, the focus was to keep some of the standard SBDC elements (solid color geometric shapes, red and blue, type focused) and turn it into something that was a bit more light, fun, modern, and positive. The red and blue were shifted to a pink and blue that are a bit more exciting while orange and green were added in to add some variety. The geometric shapes and use of boarders were kept, but I added in the offset black outline to liven it up.